Three Peaks Honey

Posted on

Derrick Lin


Creative Agency: juice3D
Project Type: Produced, Commercial Work
Client: Three Peaks Honey
Location: New Zealand
Packaging Contents: Manuka Honey
Packaging Substrate / Materials: Glass, Plastic

Three Peaks® is New Zealand’s first ultra-premium Manuka honey brand.

Our brief was simple. “Avoid common honey packaging cliche’s” and design a stunning custom glass jar and closure for the world’s most magnificent Manuka honey.

Three Peaks® Manuka honey is sourced from the volcanic central plateau of New Zealand’s North Island, a globally recognised conservation area and national treasure. The structural packaging design has been created to reflect this remote and spectacular wilderness through its tapered silhouette that references the cultural taonga*, Mount Tongariro.

The Tongariro Jar is an elegant and iconic structural packaging design that unashamedly showcases this magical product and captures it’s miraculous environment of extreme beauty and rugged purity.

*taonga; (in Maori culture) an object or natural resource which is highly prized.

What’s Unique?
The Tongariro Jar breaks all the rules of conventional honey packaging through it’s unique shape.