Designer: Gabija Platukyte
Project Type: Produced, Commercial Work
Client: Tundra Snack
Location: Vilnius, Lithuania
Packaging Contents: Healthy snack bars
Packaging Substrate / Materials: Paper
Printing Process: Flexography
”Tundra” is a Lithuanian brand which produces healthy sprouted buckwheat snack bars only from natural products. Buckwheat, which are used in production, are grown in Lithuania. They are carefully selected as well as nuts, dates and raisins.
The task was to create an eye catching packaging which would reflect the brands’ ideology.
Solution 1: colours
We have selected the craft paper which has a feeling of nature and is associated with homemade products. Moreover, supplementing colours are also inspired by nature and the main ingredients in each flavour.
Solution 2: bold graphics
The style of specially created illustrations was selected to be bold, eye catching and iconic. It is simple, yet conveying the concept. It also easily identifies the main ingredient of each flavour.
Solution 3: shape and additional graphics
The packaging is comfortable, easy to open and reuse. It has a lock on the backside, so the product stays fresh longer. Additional graphics is created to match the mood and add value with easy readable text.