Vitoru Cold Pressed Juice

Derrick Lin


Designer: Signe Stjarnqvist
Project Type: Student Project
School: RMIT University
Course: Bachelor of Design (Communication Design)
Tutor: Renato Gallina
Location: Melbourne, Australia
Packaging Contents: Juice, healthy
Packaging Substrate / Materials: Glass bottle, wooden lid
Printing Process: Digital printing, white ink printing

Vitae (Meaning life if Latin) + ビートル Bītoru (Japanese translation)
Vitoru is a premium cold pressed juice brand that is aimed for the design lovers, through the combination of modern typography and a slick wooden lid to create a sense of modern design.

An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands. Using a transparent label with a combination of both white and black ink to create a harmonised hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context. For the final touch and what makes this packaging stand out, a customised wooden lid with engraving on top. That is meant to bring forth the security that the juice is organic and healthy.

What’s Unique?
A customised wooden lid with the logo engraved on top by Auburn Woodturning. Accompanied by white ink and digital printing done by Classic Colour Copy