Creative Agency: Sunny at Sea
Project Type: Produced, Commercial Work
Location: Stockholm, Sweden
Packaging Contents: Spirits
Packaging Substrate / Materials: Cardboard
Printing Process: Offset
Absolut Vodka is one of the world’s most prominent spirit brands. Through generations they’ve challenged the world’s understanding of art and design.
Our task was to create a gift pack for the Mexican holiday Dias de Los Muertos to raise the perceived value of the product.
The gift pack was sold in a limited edition in the US and Mexico. It quickly gained collector’s value and currently it can only be bought in a few copies on E-bay.
By tastefully combining Mexican sugar skulls with the Swedish traditional pattern known as Kurbits, we saluted the local holiday as well as Absolut’s Swedish heritage.