Alco Free

Designer: Alexandra Loginevskaya
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Hangover remedy
Packaging Substrate / Materials: Cardboard, aluminum foil
Printing Process: Digital printing

The concept of packaging for a hangover remedy “alco free”

A rare holiday, party, birthday or an office party do without alcohol. The effect of alcohol on a human body is rather well known. We drink, we relax, we joke and we laugh, but a bit later at the majority there comes the hangover. And unwillingly rising from a bed in the morning and looking in a mirror, we sometimes feel as if we are looking in one of those carnival mirrors. The more alcohol has been consumed, the more difficulty to recognize ourselves.

The line of “alco free” being presented includes three types of anti-hangover remedy intended for the correction of weak, normal or strong hangover respectively. Indicators of the type are: the color; the pictogram of the bottle with the estimated amount of alcohol that has been consumed; the image that is distorted stronger, when stronger hangover is. Inside each package of “alco free” there is a set of 10 mirrored bags with the anti-hangover remedy to show you your true face!