Creative Agency: Monica Lovati Studio
Project Type: Produced, Commercial Work
Client: Antichi Sapori Camuni
Packaging Contents: Juice, compote
Packaging Substrate / Materials: Glass, paper
Printing Process: Offset
Antichi Sapori Camuni is an agricultural company situated in Valle Camonica whose main objective is the cultivation and processing of fruit. We designed the entire packaging of products, a simple image reflects the philosophy of the company that is to appreciate the only ingredient: the fruit.
Purafrutta is the drink designed by Antichi Saporti Camuni for natural taste and wellness lovers. Purafrutta is unique thanks to its apple based recipe and its processing system based on cold pressing which allows to preserve all the fruit qualities. We developed a simple brand that manages to highlight these attributes elegantly. The typographical arrangement has the objective of exalting the most remarkable product information: origin and quality. The color palette considers very natural tones harmonizing with the fruits and the simplicity of the product’s presentation. We introduced a seal on the bottle adding a touch of elegance and distinction.
With the same approach we designed the collection of Fruit Compote for Antichi Sapori Camuni made of all-natural ingredients with no pectin and no added sugars.
Capogiro is a special solid fruit jam. We illustrate a selection of fruits where apple meets and falls in love with all fruits, causing a “capogiro” (dizzying) because the fruits are stunned by its charm and taste.