Coca Cola Emoticon Concept

Derrick Lin


Designer: Giuseppe Caputo
Project Type: Concept
Location: Salerno, Italy
Packaging Contents: Coca cola, drink, juice, coffee
Packaging Substrate / Materials: Aluminium
Printing Process: Digital printing

I wanted to create a new concept design for “Coca Cola”. A design oriented about young people who are near an emoticon world. A design especially designed to attract young people who are in contact with the world of emoticon (WhatsApp, Facebook, Instagram, everywhere). A line of young and nice bottles that will bring the smile on future customers.