Limb From Limb RyePA

Creative Agency: Hired Guns Creative
Printer: Westkey
Photographer: Sean Fenzl
Project Type: Produced, Commercial Work
Client: Driftwood Brewery
Location: Nanaimo, Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Flexo

Driftwood Brewery’s latest creation, Limb From Limb RyePA, features the new Lumberjack™ hop from the BC Hop Company (https://www.bchop.ca/). Using the idea of lumberjacks as a starting point we created a name and artwork for this label that depicts the opposing forces of the spiciness of the rye and the melon/sweet citrus notes of the hops.