Naturelle Kidz Wet Wipes

Derrick Lin


Creative Agency: IMMER Design Studio
Project Type: Produced, Commercial Work
Client: Naturelle
Location: Kyiv, Ukraine
Packaging Contents: Wet wipes
Packaging Substrate / Materials: Flexible packaging
Printing Process: Flexography

Wipes for kids are designed to be durable enough for heavy duty cleaning tasks, yet still be disposable. The fabric used for the cloths is chosen on the basis of durability, cost, and absorbency. This fabric is then saturated with a cleansing solution designed to be mild yet effective.

Packaging is also an important design component, especially for kids!

Fierce competition promotes creativity. The main task of the product packaging is to address and interest the buyer; the solution – to avoid stereotypes, to give new value to a common product.

What’s Unique?
Sometimes the personal experience of the artist is important to create the visual image of the product to address the target audience.