Creative Agency: OPUS B
Designers: Aleksandra Wiśniewska, Piotr Wiśniewski
Project Type: Concept
Location: Krakow, Poland
Packaging Contents: Anti-energy drink
Packaging Substrate / Materials: Glass bottle
“Slow” is a concept for a calming, anti-energy drink whose package inspires a new ritual for consumption. Not only will the drink itself calm us down, but the package will encourage us to take a moment for ourselves. The slim-neck bottle design allows for slow dispensation into a cup, so you can stop, take a deep breath, and explore the manifesto of slow.
Just now. Just you.
The package resembles an hourglass – the symbol of time. By twisting the ring in the middle, we obtain two separate, sealed bottles. So share your slow, and give what is most valuable: time.
Slow provokes a new ritual of product consumption. Not only will the drink itself calm you down, but the package will encourage you to relax and think about your life. “Slow” is a concept for a calming, anti-energy drink. It is a response to the needs of those who lead an intensive and stressful life and who find it difficult to restore internal balance and peace. Slow lets you slow down, relax after a nervous day and find time. Time just for yourself.