Creative Agency: Anthem
Designer: Sara Jones
Project Type: Concept
Packaging Content: Laundry Detergent
Primary Material: Metal
The Life Laundry packaging concept is all about superior fabric care.
The category of detergents is driven by scientific innovations, performance and cleaning power, but our clothes don’t get dirty that much anymore, our kids don’t play outside and we wash garments after a single wear. Our clothes need to be cared for instead of being repeatedly treated with chemicals in the regular wash.
The Life Laundry with its iconic hanger handle represents a brand which is all about respecting our clothes and treating them with care so they look as good as they did when we first bought them. The Life Laundry concept was awarded GOLD in the 2017 Pentawards Worldwide Packaging Design Competition.