Creative Agency: Fortnum & Fox
Label Manufacturer: Royston Labels
Project Type: Produced, Commercial Work
Client: Hidden Curiosities
Photography: Alex Bibby
Location: UK
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle

This one-of-a-kind label displays the visual power of printing on the reverse. Deep black, vivid copper and sumptuous purple hues combine in a veritable feast for the eyes.

Hidden Curiosities is a company known for the unique appeal of its artisan gin. Crafted with 20 different botanicals, it’s a deliberately unusual drink – and therefore one which deserves an unusual label. The Royston Labels team printed this label on both the front and the reverse, allowing for strikingly different visual effects depending upon the placement of the bottle.

Seen from the front, the deep black label boasts the familiar Hidden Curiosities branding, which we have embellished with fine white line work and sharp copper foiling. Turn the bottle around and the reverse of the label – which bears an intricate, Morris & Co. inspired illustration – can be seen through the glass. Rich in shades of purple, orange and black, this eye-catching label shifts hypnotically with the movement of the gin.

Along with the label for this main bottle, we also manufactured a label for a miniature, which bears exactly the same designs on the front and the reverse.

As for the gin itself? We recommend serving it with a splash of good tonic and a wedge of pink grapefruit. Cheers!