Mutti: Special Edition for FICO Eataly World

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Derrick Lin


Creative Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Giovanni Stillittano
Project Type: Produced, Commercial Work
Client: Mutti
Location: Firenze, Italy
Packaging Contents: Processed Tomato
Packaging Substrate / Materials: Tin cans, Glass bottle, Cardboard clusters
Printing Process: Lithography, Screen printing, Foil stamping

Mutti is the Italian excellence in the processed tomatoes field. For this reason, the company was selected by FICO Eataly World (the world’s largest agri-food park) to be the one and only ambassador of this industry.

To celebrate this acknowledgment, Mutti commissioned Auge Design the task to re-design six special edition packagings among their standard offer: four lithographed tin cans (Tomato Pulp, Cherry Tomatoes, Peeled Tomatoes, Datterini Tomatoes), a Tomato Puree glass bottle and a Tomato Concentrate tube with its cardboard cluster.

The high quality product is depicted graphically as a dialogue between future and past where the first is visualized through system of symbols that becomes a powerful pattern, whereas the second is the accurate and precious outside crafting.

Tradition, preciousness, quality, design: a tasty souvenir of Italy.

What’s Unique?
Starting from the original format we gave the product’s range a new, glamorous and luxurious look through the use of sophisticated finishing as gold foils, bright colors contrasting with ivory surfaces, silkscreen printed materials.