Derrick Lin


Creative Agency: Media Designers
Project Type: Produced, Commercial Work
Client: Pomco
Location: Athens, Greece
Packaging Contents: Energy Gel
Packaging Substrate / Materials: Aluminium foil
Printing Process: Flexography

Pomenergy is a new innovative energy gel that stands out from the competition as it is the first all-natural energy gel made from pomegranate syrup that can be consumed on the go by athletes and health conscious active individuals.

Media Designers designed the Pomenergy package, aiming for a modern and practical solution that would accentuate its uniqueness and naturality. The four flavours are presented in a colour palette inspired by the natural ingredients that distinguish each one, with the pomegranate marking the product identity in each case.