Designer: Jessica Wonomihardjo
Project Type: Student Project
School: Academy of Art University
Course: Package Design 2
Tutor: Michael Osborne
Location: San Francisco, USA
Packaging Contents: Skin Care
Packaging Substrate / Materials: Plastic

5:min represents an effective skin treatment that stands for time-efficiency. Time and clock are the main metaphors that guide the overall brand identity and package design development. A simple shape structure portrayed through the shape of a traditional clock. The typeface Avenir is used to express the contemporary and purist values the brand upholds. Monochromatic colors, such as black, white, and gray, are used to ensure brand longevity.