Chu Lian Infant Body Wash

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Creative Agency: Paisha
Project Type: Produced, Commercial Work
Location: Xi’an, China
Packaging Contents: Body wash for infants

Qichun is a kind of wormwood, Artemisia, named for producing in Qichun. Qichun Sibao (Agkistrodon, turtle, bamboo, Qi Qi is one of the Chinese Qiai), national product of geographical indication. The Dragon Boat Festival at the beginning of the chain before and after picking wormwood featured Qichun wormwood, this time picking wormwood is the best quality of wormwood. We visualize such selling points through creativity.