El Luchador – Spezial Bier Label

Posted on

Derrick Lin


Creative Agency: Reframe Design Studio
Project Type: Produced, Commercial Work
Client: El Luchador Restaurant
Location: Zurich, Switzerland
Packaging Contents: Beer Bottle
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset print

The brief was to create a beer label and identity for the high-quality “Spezial Bier” beer of Mexican restaurant El Luchador in Zurich, Switzerland.

Mexican history of Lucha Libre is deeply rooted in Mexican culture and needed to be reflected in the design of the label.

The design was inspired by the history of Mexico and the logo of the Restaurant itself. By lifting the name to a second level and giving the background a defined line-work, the consumer discovers the artwork that is famous in Mexican culture.

The end result tells a story about tradition, Mexican Lucha Libre and the bold approach of restaurant El Luchador to be unique in Zurich, Switzerland.

What’s Unique?
Lucha Libre is deeply rooted in Mexican culture and it is reflected in the design of the label of the bottle. The bright colors make the label and beer very visible attracts the attention of the consumer, without being aggressive.