Imperial Beer Summer Edition (2018)

Creative Agency: GarnierBBDO
Creative Director: Alan Carmona
Art Director: Roberto Leitón
Illustration & Design: Alexander Corrales, Christian Araya, Roberto Leitón
Final Artwork: Ronny Chaves (Houston)
Account Manager: Fabio Chaves
Account Executive: Silvia Orrego
Project Type: Produced, Commercial Work
Client: FIFCO // Imperial Beer
Location: San José, Costa Rica
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

In Costa Rica when the year ends also the rainy and cold season end. That is why all the country loves the New Year that comes with sunny days, beach, shorts and swim suits. Who doesn’t want to be in front of the sea drinking a cold Imperial beer?