Creative Agency: Estudio De Vit
Project Type: Produced, Commercial Work
Client: RPB Bodegas
Location: Mendoza, Argentina
Packaging Contents: Varietal Wines
Packaging Substrate / Materials: Paper Fasson® Cuvée Chêne Fleury
Printing Process: Flexography, Screen Printing and Foil Stamping
Bodega RPB founded more than half a century ago has wine as a true family passion, putting effort and dedication to the noble task, being a source of pride and joy that has been transferred for generations.
That is why they needed the design of labels for high-end wines as a tribute to Rufino Pablo Baggio, founder of one of the most important food and beverage companies in Argentina.
We sought to evoke its history through an aged substrate combining subtle distinctions of shields, seals and signatures, elements that generate a universe full of memories.
The special paper chosen contrasts with the gloss of the serigraphic lacquer, highlighting the word “Roble” in color, being a differentiator for each varietal. These labels have a subsequent numbering process, reinforcing the idea that each bottle is unique.