Sprint, Boost, & Virgin mobile packaging



Creative Agency: swerve, inc
Project Type: Produced, Commercial Work
Client: Sprint
Location: New York, USA
Packaging Contents: Smart Phone And Accessories
Packaging Substrate / Materials: Paperboard

Swerve designed a new structural packaging platform for this family of phone brands. A fully paperboard package with a suite of modular internal trays to accommodate a wide range of smart-phones and accessories from different manufacturers, with an outer sleeve carrying the brand and plan info.

The system was developed through a collaborative program of consumer groups and iterative prototyping so that the packages are both efficient and also provide a memorable un-boxing and set up. Each iteration of the package internals present the handset and then the secondary parts, such as cables and batteries, in a logical and organized manner.

What’s Unique?
Where previous packaging had relied on a complete reinvention of the packaging structure for each and every phone model the new design uses a system of modular components to protect and present the phones in a logical and intuitive manner, with an outer sleeve carrying the model features, brand and plan info.