Designer: Mara Rodríguez – Design
Project Type: Produced, Commercial Work
Location: Gijón, Asturias, Spain
Packaging Contents: Ecological Vegetable Soups
Packaging Substrate / Materials: Glass
Printing Process: Digital printing
Packaging design for the new range of ecological creams with 100% natural ingredients from SuperSaludables brand.
We have created the ‘super healthy’ characters , the main ingredients of their products, performing different sports and exercising their ‘bodies’. So we not only show the product, but we encourage consumers to get a healthy and active life. We use pastel colors that represent the ‘BIO’ aesthetic and handmade fonts that convey these same values.
In addition, for each flavor we use a color tone characteristic of the main ingredients.
For the ‘Baby’ range we illustrate the characters at their earliest age in order to make the product easier to recognize, and connect with parents who buy it. In this case we use lighter colors that symbolize childhood.