Waianae Farms Flavored Butter

Derrick Lin


Designer: Taryn Oshiro-Wachi
Project Type: Concept
Location: Gardena, California
Packaging Contents: Compound Butter, Honey, Jam
Packaging Substrate / Materials: Glass, Paper

Waianae Farms is a collective of small, local farms located on the island of Oahu, Hawaii. Their mission is to promote the culture and products native to the Hawaiian Islands and cultivate a strong connection to Hawaiian History.

All of our products are made in Hawaii and highlight their goal of helping the local community. The first product that they produced as a collective has been the flavored butter. This product works to include the dairy, produce and honey farms among the islands.

The graphics for the labels were heavily influenced by native Hawaiian plants, such as ‘Ohia Lehua, as well as the imagery used within Hawaiian quilts. The red and yellow chosen as brand colors represents royalty.