Derrick Lin

Global

Creative Agency: Godspeed Branding
Project Type: Produced, Commercial Work
Client: 7pack
Location: Vilnius, Lithuania
Packaging Contents: Food
Packaging Substrate / Materials: Cardboard

7 pack – a healthy food program service – came to us with a need to completely renew their visual identity creating a striking, bright new brand.

For the visual language we combined lively bright textures that represent healthy ingredients of which 7 pack meals are composed and rigid tables that represent structure and research background on which the business is built.

This visual language is applied across all touchpoints from digital to print, packaging, promotional sports outfits and courier uniforms.