Basis

Creative Agency: Dotorg
Project Type: Produced, Commercial Work
Client: Basis
Location: Moscow, Russia
Packaging Contents: Plastic supports
Packaging Substrate / Materials: Paper, cardboard

The “Basis” company produces plastic supports that are used in the construction of non-capital objects, for example: terraces, summer cottages, summer city verandas, roof decks, etc.

The client wanted to create such a packaging that would help to present goods at the level of a distributor and would be convenient for working inside the logistics chains. In terms of functionality, the plastic support is a simple and reliable way to create a foundation for the floors.

It’s as simple, safe and fast as McDonald’s, so we offered a “Fast Food” brand metaphor.


The visual identity of the brand transmits the basic values: simplicity, pragmatism, reliability, functional. An important factor is Russian production, so we chose a color scheme associated with the state colours on the territory of the Russian Federation.

 We have designed the industrial packaging so that it would be convenient for sorters to work with it in production and warehouses. The system of marks on the packaging indicates what kind of and how many parts are inside, who a manufacturer is. Plus, it’s convenient to identify the packaging on the shelves of warehouses.

At the moment there is an active production of products with an updated system of external communication.