Creative Agency: RONG Design and Consulting Company
Creative Director: Sun Li
Packaging Content: Canola Oil
Location: Shanghai, China
The design aims to create a packaging with unique characteristics and prominent connotation in modern aesthetic style through the traditional cultural essence. Calabash has the partial tone of blessing and good fortune in Chinese, always endowed the profound concepts of auspiciousness and bounty. It precisely symbolizes the brand concept of adhering to the tradition and respecting the nature. The curve of the bottle also perfectly realizes the function of carrying. The whole shape is of explicit traditional colors, but it showed the visual style of modern fashion in the expression form and detail processing, to echo the modern and young positioning of the brand. The leather handle linking the bottleneck intensified the carrying function, and more importantly, as the finishing touch, it makes the overall shape more plump and the temperament more dignified.