One of the leading Lithuanian news website 15min approached us with an idea: they wanted to ban anonymous comments, and encourage their readers to comment responsibly using their real names.
The challenge was to avoid scaring readers away, and encouraging them to register.
We began with the insight that 15min, as the most innovative and quality-oriented news producer, should be the one to spark a discussion about online behaviour in general. The truth is, the internet is a big part of our lives, but the basic standards of online behaviour are often left on the sidelines.
We came up with the idea of creating a product line for internet users called ‘Internet hiegiene’. These products were especially design to get people thinking of ethics of online behaviour and communication.