Viking Granola

Derrick Lin


Designer: Anna Zolkovsky
Project Type: Student Project
School: Shenkar College
Course: Print / Package Design
Tutor: Dekel Bovrov
Location: Ramat Gan, Israel
Packaging Contents: Oatmeal, granola, muesli, instant oatmeal, energy bars, almond, yogurt
Packaging Substrate / Materials: chromo 300/170 gr + Lamination
Printing Process: Digital printing- indigo

During my package design course at Shenkar college I was asked to design a series of granola and oatmeal products.

Through the design process I wanted to convey an emotional story, a journey, which will accompany the product user throughout the day.

Consumers of these type of products may seek for healthy and nutritious substances for their diet. Going beyond the dull informative depiction of the product’s content, the package should express its healthfulness and vitality through the story told by itself, and boost the user’s motivation for the day to come.

That’s how I got to the Vikings fighters, whose journey follows the entire series of products. Every item in the series describes a different chapter of the whole story of these brave warriors.

The brand name is Viking. The products included under this brand are : A can of oatmeal, two flavour granola cases, two flavour muesli cases, two flavour oatmeal packs, yoghurt, an almond drink and an energy bar pack.

What’s Unique?
The uniqueness is in the illustrated story, through the characters and the logo illustrations. This package design gives the credit to the costumer’s intelligence for knowing the product’s quality and content, emphasising on a deeper narrative.