Designer: TheFont VISUALDESIGN
Project Type: Produced, Commercial Work
Client: Cascina Chicco
Packaging Contents: Grape spirit
Packaging Substrate / Materials: Glass bottle, metallic paper
Printing Process: Digital printing
The expression of these two products is comunicated through typographical essentiality. Using only the letters A and B, we wanted to emphasise the varietals — Arneis and Barolo — which are used in making these single-grape distilled spirits.
The interpretation is embodied by means of a thin line that, with its closing graphic gesture, recalls the movement of tendrils reaching out towards the bunch of grapes, conveying the product’s origin with extreme synthesis and distinctiveness.