Designer: Kata Moravszki
Photographer: Krisztián Lakosi
Project Type: Concept
Location: Budapest, Hungary
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing
Bell’s Brewery identity and labels redesign
Bell’s Brewery, Inc. is a brewing company based in Kalamazoo, Michigan, with a second brewery in Comstock, Michigan. Bell’s Brewery produces the Bell’s brand of beers. Bell’s also has a brewpub called the Eccentric Cafe.
Bell’s beer is currently distributed through a thirty state region, the District of Columbia and Puerto Rico. The states include Michigan, Indiana, Illinois, Ohio, Pennsylvania, Kentucky, Missouri, Wisconsin, Minnesota, North Carolina, North Dakota, Florida, Virginia, Arizona, Georgia, Alabama, Iowa, South Carolina, Tennessee and New York.
Vector-based monochrome illustrations, 80’s stlye minimal gradient coloring and focused the fine and strong contrasts