Creative Agency: Agência Mancini
Logo design: Kenny Barcelos
Packaging design: Ana Flávia Fernandes
Project Type: Concept
Location: Goiânia, Brasil
Packaging Contents: Healthy food
Packaging Substrate / Materials: Plastic
The project briefing was to develop brand and packaging for a new line of natural products. For this name, we start with the expression “Well I want” to be close to the public. The identification is direct because it shows a good will for itself, for the body and health. Who likes, cares for and looks for quality, natural foods that make everyday life better.
We chose to use the image of the fruit that represents the flavor or what is the product (sugar cane, cocoa, honey and banana) to awaken the consumer’s appetite and make the product become flashy on the gondola. The color palette refers to the various colors of nature, bringing the idea of a healthier product.
The glitzy and exuberant design of the packaging captures the attention of the consuming public of the product, attracting it to the purchase and consequently to a possible loyalty.