Designer: César Moura
Project Type: Produced, Commercial Work
Location: Oporto, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass
Printing Process: Offset printing
This was the base concept for this project. In a world where the wine tasters decide which one is good or bad, the public opinion is put aside.
This wine aims, in a way, to be a manifesto against the canonical approach in which wine is appreciated these days. Nowadays, a “good wine” needs a white label with a serif font, gold details, lots of information and all the media praising the points given by this or that.
This project represents exactly the opposite. It is “nothing” but at the same time “everything”. The “Less is More” is in the roots of this project. These wines have the quality and the perfect image to go along with a romantic dinner or a very sunny summer afternoon.
The idea of breaking every stereotype about what is a wine label design and to create a visual manifesto.