Creative Agency: La Boîte
Project Type: Produced, Commercial Work
Client: Desiderio Rodríguez, Carnes Selectas
Location: Seville, Spain
Packaging Contents: Premium deep-frozen meat
Packaging Substrate / Materials: Cardboard box printed in 4 colors and Tintoretto Gesso Ultra WS label with 4 inks, UVI varnish and copper stamping
Printing Process: Flexography (for the box) and offset (for the label)
The concern of our customer with this job was to develop a new packaging for a premium deep-frozen meat and also he wanted to the consumer to know that the deep-frozen product keep all the qualities as the fresh product.
To convey the consumer the closeness product and its excellent quality, we show the product as it is: MEAT.
Our intention is for the consumer to remember the butcher shops where large pieces of meat are displayed.
To surprise the consumer by bringing the raw product to packaging, creating a simile with it.