Desiderio Rodríguez – Carnes Selectas

Derrick Lin


Creative Agency: La Boîte
Project Type: Produced, Commercial Work
Client: Desiderio Rodríguez, Carnes Selectas
Location: Seville, Spain
Packaging Contents: Premium deep-frozen meat
Packaging Substrate / Materials: Cardboard box printed in 4 colors and Tintoretto Gesso Ultra WS label with 4 inks, UVI varnish and copper stamping
Printing Process: Flexography (for the box) and offset (for the label)

The concern of our customer with this job was to develop a new packaging for a premium deep-frozen meat and also he wanted to the consumer to know that the deep-frozen product keep all the qualities as the fresh product.

To convey the consumer the closeness product and its excellent quality, we show the product as it is: MEAT.

Our intention is for the consumer to remember the butcher shops where large pieces of meat are displayed.

What’s Unique?
To surprise the consumer by bringing the raw product to packaging, creating a simile with it.