Creative Agency: 45gradi
Project Type: Produced, Commercial Work
Client: Grandi Riso
Location: Milan, Italy
Packaging Contents: Rice
Packaging Substrate / Materials: Flow Pack Plastic
Printing Process: Flexography
Grandi Riso headquarters is in the Po River Delta, a particular region of Italy close to the sea, far from the renowned but more polluted Rice District of the Po Valley. That’s why we used the geometries of the Po River Delta to design a pack capable to show the colors of the special rices and fascinate the customer, used to see a white rice. The particular essential design of the packaging conveis to the product a natural feeling.
The defined colours of the packagings give a clear message about the special and selected rices.
This Premium Line was designed for FICO Eataly World, the largest Agri-Food Park in the world, where you can find all the excellences of italian food and wines.
It’s a singular design for a world of old styled competitor’s packagings, shouting the brand and showing cooked products.