Neobichayniy Redesigned

Creative Agency: Ural Branding Company
Project Type: Produced, Commercial Work
Client: Ryazan Tea-growing Factory.
Location: Russia, Ekaterinburg
Packaging Contents: Tea
Packaging Substrate / Materials: Paper

Branding Agency Ural Branding Company redesigned the packaging and updated the logo of the tea product “Neobichayniy” for the Ryazan Tea-growing Factory.

The specialists of the agency faced the task: to deduce the trademark “Neobichayniy” from the economy segment to the middle segment, to redesign tea packaging and update the logo.

For the main differentiation of the line of flavors, agency decided to use the central food zone using fresh berries and healthy herbs, thus paying attention to the naturalness of the ingredients and palette of tastes of the type of tea.

The agency used a bright violet color, not characteristic for tea production, thereby allocating a line of tea on a shelf among competitors and emphasizing unique flavor combinations.