Derrick Lin


Company: Steep Lab
Creative director, illustrator: Jason Song
Project Type: Produced, Commercial Work
Location: Houston, USA
Packaging Contents: Loose leaf tea
Packaging Substrate / Materials: Wood, kraft pouch
Printing Process: Digital Printing

The goal is to design the packaging with natural material to show off the nature of Steep Lab’s loose leaf tea. The solution is 100% pine wood box with label digitally printed onto the box. Each tea is digitally printed in house with an UV printer to ensure maximum flexibility when there are new products introduced. The pouch has foil lining to ensure maximum freshness and easily repurchased. The wood box serves as a aesthetically pleasing storage solution for the kraft pouch. Each tea box has a label specifically designed for the tea using Adobe Illustrator. All the products are exclusive to the Steep Lab brand.

Rounded corners on the box was introduced for better overall friendliness. The goal is to have a storage solution for tea leaves that looks nice on your table top. By printing digitally, we are able to maintain levels of inventory on demand as well as easily produce new products on demand. By using all natural material, we are able to convey natural aspect of the leaves inside.

What’s Unique?
100% pine wood box, small scale on-demand digital printing, exclusive designed labels. Keep your tea pouches inside standing up .