Guadalajara, Jalisco, Mexico

Creative Agency: Heavy
Project Type: Produced, Commercial Work
Client: Danatura
Location: Guadalajara, México
Packaging Contents: Vegan products
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

Danatura prides itself in giving the best of nature with their vegan milk powders and tortillas made from nuts and grains straight from the earth.

We developed their brand strategy as well as Identity and Packaging, and decided to take a handmade route with their visuals, reflecting the origin of their ingredients and its motherly, caring nature. By using linoleum cut illustrations and cheerful bold typefaces, we created a functional and aesthetically pleasing packaging that appeals to its family target.

What’s Unique?
Design based on Linoleum cut illustrations and handmade printing methods. The tortillas packaging is a customised die-cut made specifically for this brand.