Funculo – Free Style Pasta

Derrick Lin


Creative Agency: Cookoo Studio
Project Type: Produced, Commercial Work
Client: Funculo DTLA
Location: Los Angeles, USA
Packaging Contents: Pasta, Pizza, Salad, Soft drink
Packaging Substrate / Materials: Paper
Printing Process: Process printing, digital printing

“I want it fresh!” he told us. “Fresh?” we said. “Fresh like the food is fresh? Fresh like the brand is something new, different, and bold?” “All of the above!” chef Avi Bitton, one of Israel’s most famous chefs declared. No big deal. Our mission was to create a fresh pasta bar in Los Angeles. As we knew and admired Chef Avi’s culinary style, we knew that this brand’s identity had to perfectly reflect the quality of the food: simple, fresh, and soooo good.

Don’t like it? Well Funculo.

This is a bold branding, that takes a small pasta bar to a new level of experience differentiation