Men-Sen – Aesthetic Noodles

Derrick Lin


Designer: Kozyreva Zalina
Project Type: Student Project
School: HSE Art and Design School
Course: 2
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Noodles
Packaging Substrate / Materials: Paper, plastic

Men-Sen is a Japanese instant noodles designed for people who get accustomed to leisurely enjoy their snack during a trip.

Elements on the package refer to the aesthetics of cartography, which became a reference for the image of the label.Patterns, drawn in ink, resemble reliefs on maps, and emphasize the uniqueness of each type of noodles. The idea behind the package shape is to remind a consumer about the Japanese Pagoda temple, what would make up a peaceful mood and dispose to pacification. Therefore, we modernized the angular form of a Pagoda and smothered the borders of the package so that it would look modern and novel to a consumers.