Creative Agency: 4vi.cn
Brand Strategy: Ni Fei
Brand Design: Chen Ze
Project Type: Concept
Location: Xi’an, China
Packaging Contents: Egg
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
The farmer in the Qinling Mountains is unique. If we directly paint a farmer’s image, it will fall into the customary form and cannot be separated from other brands called farmers. Therefore, we have added a panda to the brand concept and a farmer panda in Qinling. The panda is one of the four treasures of the Qinling Mountains and is also a visual image familiar to the public.
The category is named: Qinling deep mountain soil eggs. Everywhere there are earth eggs, but also have their own characteristics, Qinling is China’s famous mountain, with its own sales force, we add the word “deep mountains” behind the Qinling, so that its sales force doubled.