Art direction, graphic designer: David Kupatadze
Type Designer: Akaki Razmadze
Photographer: Makho Kipshidze
Postcard photo: Mariam Sitchinava
Project Type: Produced, Commercial Work
Client: Silk Road Group, Radisson Hotel Group
Location: Tbilisi, Georgia
Packaging Contents: Hotel amenities
Packaging Substrate / Materials: Paper, plastic
Printing Process: Flexography, foil stamping, screen printing
The former post and telegraph headquarters occupies a strategic and prestigious location at the very heart of Tbilisi, in a prime touristic and business center on Rustaveli Avenue. In the nearest future, the 8-storey building will be reconstructed to Telegraph Hotel Tbilisi, which will be a new brand operated by the Radisson Hotel Group.
The identity of the brand is inspired and based on Morse Code. Each design element which is used under the brand identity shows and gives the information about the experience of life in Tbilisi City, which does not leave question for visitors to ask and seek for places to visit, things to explore, best places to eat, what is the sole of Tbilisi and etc.