Zala – Water with bubbles

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Creative Agency: Pristop
Art director, illustrator: Vida Iglicar
Project Type: Produced, Commercial Work
Client: Zala
Location: Ljubljana, Slovenia
Packaging Contents: Carbonated water
Packaging Substrate / Materials: Aluminium can

Zala is a leading Slovenian bottled water brand that offers a wide range of products. This spring they launched their refreshing new category: carbonated water with raspberry and apple flavour. Vibrant city life, freshness of fruity taste and lightness of bubbles were captured in an illustration that portrays brand’s essence: city in a bottle. Despite being limited to using only eight colours in print we achieved a detailed look. A matte effect finish added to the product’s uniqueness and furthermore highlighted pastel illustrations. Bubbly Zala now brings even more style, fun and youthfulness to the brand family.

What’s Unique?
What is most unique and special is that we managed to print such a detailed illustration with a limited selection of 8 colours. A matte finish effect also added to the product’s uniqueness and furthermore highlighted pastel illustrations.