7-Select Organic Juice

Derrick Lin


Creative Agency: Brandimage
Client: 7-Eleven
Executive Creative Director: Don Childs
Art Director: Scott Smith
Designer: Tim Binzer
Production Artist: Ree Foltz
Location: USA

7-Eleven was introducing a line of organic, healthier, 100% juice options for those looking for hydration and refreshment. The solution utilizes large-scale hand hewn typography to emphasize “organic”, along with bold, prominent images of real fruit to convey a natural, fruit forward message at shelf.

The bottle also carries USDA’s green and white certified organic emblem. 7-Select organic juice flavors are Apple, Orange, Mango Strawberry, Fruit Punch and Cranberry juice blend. Organic lemonade is also part of the line-up.