Callicounis Amaro

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Design: Susami Creative Agency
Packshots Photography: Giorgos Vitsaropoulos
Project Type: Produced, Commercial Work
Client: Callicounis Craft Distillery
Location: Athens, Greece
Packaging Contents: Alcoholic Beverage
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing

The historic Callicounis distillery, based in Kalamata, is the oldest Greek beverage industry. With over 40 international quality prizes, dozens of products and dynamic export activity, it is considered one of the most important Greek companies in its field.

Amaro is a Bitter Aperitivo drink, with intense red color, made with extracts from Greek herbs. Usually used as a cocktail ingredient along with orange or soda, it is one of the key ingredients of Negroni.