Cha’-lom Set Packaging Collection

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Creative Agency: Forward Design Studio
Designer: Purim Phansuwannakee
Project Type: Produced, Commercial Work
Client: Cha’-lom shop and souvenir
Location: Songkhla, Thailand
Packaging Contents: Fruit leathers
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The concept of the packaging “Cha’-lom” in this collection. As the products are Thai fruits which are preserved into Thai traditional. We choose the wicker pattern of the container and packaging (The round bamboo basket) that show the meticulousness of the waving. It is the local culture in terms of the packaging, and mix with gold foil by reducing the details into the graphic for making the products to simple and modern.

What’s Unique?
The wrapping papers are designed by using the beauty of the wicker patterns. that are reduced the details but still being simple and modern. We choose the fine printing paper in the production for being the roughness like the bamboos.