Ron Estepa

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Design: Futura
Project Type: Produced, Commercial Work
Packaging Content: Rum
Location: Mexico

Estepa (steppe) is a hand-crafted rum from the northeast of Mexico. The mystical essence of this beverage is related to spirits from the desert and the distortion of reality, which is why we were inspired by the duality between man and animal, and how their personalities, in a feral context, fuse and combine with each other.

Our graphic proposal works as a gaze to the depths of the subconscious. A dark place that is wide and empty, but also filled with mysteries and danger.

With this in mind we created the illustration for the package: a detailed deserted landscape, that also works as a texture, with a wolf, the main character, looking straight to eye of the viewer. This scene literally covers the bottle of Estepa, giving it a sense of mystery and craftmanship, which sets it apart from its competitors.

To speak of this rum is to speak of an experience that transports you to a cold and lonely desert … to a steppe.