Wood Chip Smoking Grill Gift Set

Derrick Lin


Design: Fuze Branding
Designer: Kimberly Cruickshanks
Project Type: Produced, Commercial Work
Client: Cooking Gift Set Co.
Location: Santa Monica, CA, USA
Packaging Contents: All Natural Wood Chips, Smoker Box, Thermometer, Smoked Sea Salt, and Illustrated Instructions
Packaging Substrate / Materials: Corrugated Kraft Box
Printing Process: Screen Printing

Cooking Gift Set Co. is a thoughtfully curated culinary experience brand that offers easy peasy, DIY cooking kits to adventurous foodies. Their mission is to take the guesswork out of trying new cooking techniques and bolster your inner chef with a little more fun and a lot more flavor. Their Wood Chip Smoking set is for the backyard warriors, the carnivores, and the Ultimate Grill Gurus; It’s for those that want to take a step into the unknown, to try something extraordinary.

For Cooking Gift Set Co.’s visual identity, we wanted to draw upon the very personal nature of putting together a beautiful meal with your own two hands. We chose a homey, warmth-infused brand palette of kraft and chocolate browns with touches of vanilla. The logo is clean and minimalistic with rounded edges that resonate approachability, tying in beautifully with the hand illustrated iconography and crafted brand typography.

What’s Unique?
You don’t need multiple colors to make a big impact in design. We approached this packaging by creating a design that was rich in value but remained cost effective in printing.