Zpump Fusion

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Design: Pimpam Studio
Project Type: Produced, Commercial Work
Client: Reebok
Location: Valencia, Spain
Packaging Contents: Sneakers
Packaging Substrate / Materials: Plastic, Methacrylate, Paper
Printing Process: Digital printing, , Screen printing

“The shoe that suits you”

Never a seeding pack had adapted better to its content. As the Pump technology, the packaging we develop consist of an air inner tube that blow up fitting the shoe in the same way that Pump technology works.

In its interior, also include information about campaign, technology and shoes. All of it inside an acrylic box that show one of the shoes.

Seeding kit
Influencers and journalist received a blowing bag that works as follows:

  • The packaging was composed by two layers: when the outside layer swells, the inside layer fits the shoe.
  • To extract the content, it’s only necessary to deflate the packaging throught the mounthpiece and open the bag. This packaging was sended in an acrylic box that allow to see its content with campaing imagery.