7-Select GO!Smart Cold Pressed Juice

Derrick Lin


Creative Agency: Brandimage
Project Type: Produced, Commercial Work
Client: 7-Eleven
Chief Creative Officer: Don Childs
Art Director: Scott Smith
Production Artist: Ree Foltz
Brand Managers: Jenny Price & Anna Oris
Location: USA

These new organic, cold-pressed juices are part of 7-Select’s GO!Smart private brand line of premium better-for-you snacks and beverages. The design balances the need to inform with the desire to maximize product visibility by taking a bold typographic approach. The use of minimal color and imagery on a clear label is intended to rival designs found in free-standing, freshly prepared high-end juice bars.

“During our four year partnership, Brandimage’s design of 7-Eleven private brands products have won 25 national and international awards recognizing both product and packaging excellence,” said Don Childs, Chief Creative Officer, at Brandimage. “We are extremely proud of our strong relationship with 7-Eleven and to have contributed to the growth of the private brand program and 7-Eleven itself.”