Capri Blue Gallery Collection



Design: Claire Gipson
Creative Director: Mary Beth McDavid
Brand Director: Casey Wesson
Product Photographer: Lauren Krysti
Project Type: Produced, Commercial Work
Client: Capri Blue
Location: Minneapolis, USA
Packaging Contents: Candles
Packaging Substrate / Materials: Printed Ceramic and Tin Vessels with Metal Lids

Capri Blue is well known for delicious luxury home fragrances and fashion-inspired hand poured candles, and their products are sold in thousands of specialty retail locations across the United States and in many countries and territories globally.

They asked me to conceptualize the next major Capri Blue collection for 2018. They wanted a fresh take on some of their iconic products, their Signature Jar shape and Volcano fragrance (that magical scent you smell when you walk into an Anthropologie store), and it needed to fit into their existing product line of five unique collections containing almost 100 SKUs.

I wanted to create something that would merge fashion and art and would be infused with a bold, youthful energy. My goal was to visually represent the stylish, energetic confidence of the Capri Blue woman. The Gallery Collection was the perfect playful solution. It’s fun; it’s bold; it’s unapologetic.

It includes the fan favorite Volcano fragrance (in blue, of course) along with two brand new fragrances: Lola Blossom (in pink) and Coconut Santal (in green). There are three sizes of each fragrance: a 19 oz Signature Ceramic Jar, an 8 oz Petite Ceramic Jar, and a 3 oz Mini Tin.

What’s Unique?
The bold, flirty designs were printed directly onto the ceramic and tin vessels, so they can be washed out and repurposed after the wax has all burned down.