Design: Ogilvy Istanbul
Executive Creative Director: Selim Ünlüsoy
Art Director: Mehmet Demirel
Business Director: Murat Derman
Account Executive: Simge Özgülenç
Project Type: Produced, Commercial Work
Location: Istanbul, Turkey
Packaging Contents: Coke
Packaging Substrate / Materials: Aluminium Can
This summer, Coca-Cola is keeping fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled.
The company introduced color-changing packaging with temperature-sensitive labels that transform the icons from classic white to colorful when the can is perfectly chilled at 4°C.
Thermo-chromatic ink isn’t new – the technology has been around for 30 years, but up until now it was only available in small volume activations. Coca-Cola is the first company to launch the technology on a mass scale.